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My Builds.

I am an AI-enabled creative. I build the tools my clients and I run content on: Claude Code skills, creator portals, and automations that turn a reference clip into a brief and a news cycle into a filming queue.

Everything on this page is in use today, by me or by a client, and all of it was designed, written, and shipped by one person.

The Hook Desk.

A content engine for personal creators

Built for Colby Maier, founder of The Good Word and a Christian creator with 800K+ followers on Instagram. Colby wanted to make greenscreen, reaction, and stitch videos every day but had no time to source them. The Hook Desk does the sourcing, the positioning, and the asset prep, so he opens it and films.

Colby's Hook Desk interface, a headline card and an article view
The desk, with a stitch, a greenscreen story, and a topicArticle view, ready to film against
Open Colby’s Hook Desk ↗

Made with the desk

Your feed is making you depressed. Harvard just proved it.↗

Greenscreen reaction to a Harvard study on social media and sleep, built from the desk’s headline card. Posted September 12.

157K views
109 comments · 554 shares
He worked inside Anthropic. Now he’s warning us all.↗

Stitch of the CNN interview with a former Anthropic researcher, the same story shown in the desk mockups above. Colby added the clip to the desk himself. Posted September 21.

87.4K views
166 comments · 267 shares

Likes are hidden on the account, so only comments and shares show publicly.

Colby’s Hook Desk

Colby Maier
Colby MaierFounder of The Good Word · 837K followers on Instagram

Every morning the desk is stocked with the news stories and viral clips worth reacting to, each one already positioned in Colby’s voice with an Open, a Turn, and a Close, plus a caption that carries his ManyChat keyword. He picks a card, saves the assets, and films.

Key Features

  • Greenscreen asset generatorEvery article becomes two ready-to-film images: a 1920×1080 headline card and a 1080×1920 article view with the masthead, headline, and real opening paragraphs, sized to read on a phone. Press and hold to save.
  • Positioning in his voiceOpen, Turn, and Close for each story, written against a voice profile built from his own content, so the take sounds like Colby, not a template.
  • A sourced desk, not a blank page28 news stories, 37 react and stitch clips, 34 hook formulas, and 20 evergreen topics, refreshed on a schedule, with a link to a reference video on every card.
  • Captions that convertEvery card ships with a caption and a comment keyword wired to a ManyChat flow, so the download link goes out automatically.
  • He can add to itColby drops in clips he finds himself and they land on the desk with a preview, the same way the sourced ones do.
Connectors needed
InstagramManyChatNotion

Skills & Automations

Claude Code skills I wrote and run inside FEED Studios. Each one takes a job that used to eat an afternoon and turns it into a conversation, with the output landing where the team already works: Notion, Figma, and Drive.

FEED Studios content engine

The operating system behind every client: blueprint the niche, source the references, analyze what travels, brief the editor, publish to a creator portal. One pipeline from idea to posted video, run through Claude Code skills and a shared Notion workspace.

What comes outWeekly briefs, scripts, and a living post library per client
Connectors needed
NotionFigmaGoogle DriveSlack
Download skill ↓

Carousel Builder

Give it a topic and it writes a six-slide carousel in the brand voice, then builds the slides in Figma from the brand’s own template components, checks every slide with a screenshot, and hands back a caption.

What comes outDesigned 1080×1350 carousels, ready to export and post
Connectors needed
FigmaHiggsfieldInstagram
Download skill ↓

Viral Video Analyzer

Watches short-form videos through Twelve Labs, breaks down the hook, structure, pacing, and why it worked, and logs a structured record to the Viral Video Database so the whole team can search proven formats.

What comes outA searchable database of what works and why
Connectors needed
Twelve LabsNotionInstagram
Download skill ↓

Content Blueprint

Researches a niche across TikTok, Reels, and Shorts and delivers the strategic foundation: the formats that dominate, the hook patterns, who is winning and why, and the angles a client should take.

What comes outA strategy document the team builds from
Connectors needed
TikTokInstagramYouTubeNotion
Download skill ↓

Content Sourcer

Pulls 30 to 50 high-performing videos for a client’s niche with direct links, organized by format and annotated with why each is worth recreating, so editors can rebuild the structure with the client’s footage.

What comes outA recreatable swipe file with every link
Connectors needed
TikTokInstagramYouTubeNotion
Download skill ↓

Shade Footage Finder

Hand it a script or brief and it searches the client’s footage library in Shade by meaning, qualifies each candidate clip, reads the transcript for exact timestamps, and returns a pull sheet: for every beat, the clip, the in and out points, and why it fits.

What comes outA footage pull sheet the editor can open in Shade and cut from
Connectors needed
ShadeNotionGoogle Drive
Download skill ↓

Let's talk.

I build these for clients and for teams I join. If your content operation still runs on a group chat, lets fix that.

andrew.basile12@gmail.com